Life insurance and COVID-19: Read our guide

Life insurance made easy

We’re the smart independent life insurance adviser making it easy to get covered. We provide free, FCA-regulated, whole-of-market advice. Take our quick assessment to get yours.

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Life insurance made easy

We do the maths

Working out what you might need to protect is complicated. Our tech does it for you (so you don’t have to).

You get the right cover

We’re more than a calculator. We match your needs to the right kind of life insurance cover.

Protected in no time

You’ll be ready to apply in minutes – because we do all the hard work for you. Hassle-free life insurance.
We’re an independent online broker for life insurance, income protection and critical illness cover

Three types of cover


Life insurance

Pays a tax-free lump sum to your family or partner if you die


from £5/month


Critical illness

Pays you a tax-free lump sum if you’re diagnosed with a critical illness


from £5/month


Income protection

Pays you a tax-free monthly sum if you can’t work for medical reasons


from £5/month

Prices based on: healthy non-smoker



“Most Innovative Life Insurance Firm”

Life Insurance International Innovation Awards 2018

We’re funded by AXA

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We’re backed by AXA, one of the biggest financial services companies in the world. This means solid foundations and industry expertise (and that we’re here to stay).

Life insurance made easy


Call us to talk to our advisers

020 3514 6702

Our advisers are available
Mon-Fri 9.30am-6pm


Take our free online assessment