An independent online broker for life insurance, income protection and critical illness cover
We exist to make it easy for people to protect their families financially
Most people don’t know much about life insurance, income protection and critical illness cover. They know they should have a plan in place in case they die or become too ill to work – but aren’t sure where to start. And even if they do, they find a process that’s complicated, time-consuming and full of jargon. It’s no wonder they put it off.
We’re here to change this. We’ve built a simple, convenient, user-friendly way to get expert advice and buy cover online. As a broker, we help people understand their financial liabilities, give tailored advice, and guide them through the process of getting the right cover in place.
What makes us different?
We help people learn
We think it’s important to understand how the different insurance products work and what your needs are before you buy, so we make sure people do – with online guides, tailored advice, and a team of advisers available to help at any point.
We give expert advice online
We believe everyone should have easy access to tailored advice – not just the wealthy few. It helps people make truly informed decisions when buying cover. We provide this for everyone, online. It’s instant, unbiased and jargon-free.
We focus on the ‘right’ cover
We only ever recommend as much cover as people need (no more, no less) – and make sure they don’t pay more than they need to. We want everyone to walk away with the right cover in place for their needs, profile and budget.
The Anoraks making it happen
We’re a team of tech, design and insurance experts – all slightly obsessed ‘anoraks’ – building a new way to buy life insurance. Our mission is to make financial advice accessible to everyone and cover easier to buy. Together, we’re empowering people to make informed decisions and feel confident that if the worst happens, they and their families will be looked after.
CEO & Co-founder
David is an experienced tech entrepreneur and former investment banker with J.P. Morgan. Before co-founding Anorak, he was CFO at the leading ecommerce platform, Made.com.
CTO & Co-founder
Vincent is a seasoned insurance industry CTO. Before co-founding Anorak, he was CTO at Fluo (the insurtech startup he also co-founded), Direct Assurance and Prima Solutions.
Are you the next Anorak?
We’re always looking for new people to help us transform the way people buy life insurance. If you’re interested in joining the team, give us a shout .
Any questions about Anorak?
What is an independent online broker?
As a broker, we help you understand your financial liabilities, give tailored advice, and make sure you get the right cover in place. We use technology to deliver our advice and guide you through the process online – but we also have a team of advisers available to help at any point, if you need it. Being independent means we work for you, not the insurers, and we’re not tied to any one insurer. We scan the whole market of insurers to recommend suitable policies for you.
Why do I need advice?
Working out your future liabilities and how much cover you need is tricky. Most people need help to do this accurately. Expert financial advice helps you understand what you need and why, then make an informed decision about the cover you buy. To get your tailored advice at Anorak, all you need to do is answer a few questions about your life and finances. We use our unique technology to analyse your information and accurately calculate your family’s future financial needs. We then provide tailored recommendations about the cover you need and the most suitable policies for you – instantly and online.
Can I talk to someone?
Yes. We’re an online service, but we also have a team of advisers available to help at any point, if you need it. They’re life insurance, income protection and critical illness cover experts, here to help you get the right cover in place. You can call them on 020 3514 6702 to ask a question, explore your cover options, or get help with your application.
Are you a price comparison site?
No – we’re an independent online broker. We’re different to a price comparison website in a couple of ways. Firstly, we use technology to work out your future financial liabilities, instantly and accurately. This tells you how much cover is right for you. Then, when it comes to quotes, we also search the whole market of insurers, but instead of showing you a long list of everything we find, we only show the policies that are genuinely suitable for you and your needs. Making it easier for you to choose the right one.
Are you an insurer?
No – we’re not an insurer ourselves. We’re an independent online broker for life insurance, income protection and critical illness cover. This means we provide unbiased advice, then scan the whole market of insurers to recommend the most suitable policies for you.
Are you tied to any insurers?
No – we’re completely independent, which means we’re not tied to any particular insurer. We operate on a whole-of-market basis, which means we scan all the major insurers when searching for the most suitable policies for you. We only show you quotes suitable for your needs and profile (if a policy’s not suitable for you, we won’t show it at all).
Are your quotes competitive?
Yes. We don’t add any margin to the price; we simply show you the price quoted by the insurer for your profile on that day. At Anorak, we recommend the policies most suitable for your needs and profile – not necessarily the cheapest. This is to make sure the cover you buy is suitable and sufficient, but we always make sure it’s affordable too.
How does Anorak make money?
If you go on to buy a policy through Anorak, we get paid a commission by the insurer you go with. This commission is already included in the price of policy, so you won’t pay any extra for using our service.
Is your service regulated?
Yes – Anorak is authorised and regulated by the Financial Conduct Authority (FRN: 843798).
How will you use my personal data and keep it safe?