About LV=

LV= (Liverpool Victoria) is a mutual protection, savings and retirement provider, founded in 1843. It has 1.28 million customers – 1.25 million of which are members. LV=’s mission has always been the same: ‘to help people live more confident lives’. As of January 2020, LV= moved away from its friendly society status to become a company limited by guarantee.

LV= critical illness cover policy features

Core benefit Receive your critical illness cover amount if you’re diagnosed with one of the serious illnesses or conditions listed in your policy. After this, your policy ends.
Additional benefit Receive a proportion of your critical illness cover amount if you’re diagnosed with one of the less serious illnesses or conditions listed in your policy. Your policy won’t end after claiming the additional benefit.
Child benefit Receive a proportion of your critical illness cover amount if your child is diagnosed with one of the children’s illnesses or conditions listed in your policy. Your policy won’t end after claiming the child benefit.
Total permanent disability benefit Claim your full critical illness cover amount if you’re diagnosed by a doctor has having become permanently disabled during your policy term.
Waiver of premium Don’t pay your monthly premiums if you’re off work for medical reasons. A minimum time off work usually applies.

LV= critical illness cover extra policy benefits

LV= critical illness policies also come with extra benefits, outlined below. These features are ‘non-contractual’, meaning they’re not related to the contractual conditions of your own policy, and can be provided by a third party. Everyone is eligible for them – though they’re usually only made available if you buy your LV= policy through an adviser.

Doctor services by Square Health This benefit gives you access to a number of expert medical services using the latest technology. This includes: up to five GP video consultations per year; private prescriptions; a second medical opinion; video consultations and bespoke treatment plans with a trained physiotherapist; up to five counselling or CBT sessions via video consultation; and 25% off health MOTs.
LV= Member Care helpline This helpline gives you unlimited access to a team of medical professionals for health advice and counselling services; and to qualified solicitors and legal executives for legal advice.

LV= critical illness cover claim rate

In 2020, LV= paid out 95% of critical illness claims, amounting to £28m. The most common reasons for claims were cancer (60%), heart attack (10%), and stroke (8%). Critical illness claims not being paid out are usually due to not meeting the definition agreed in the policy.

LV= critical illness cover prices

£25,000 level critical illness cover

Age/gender Cover Non-smoker Smoker
25 year old male or female Standard adult and standard child £9.37 £11.39
35 year old male or female Standard adult and standard child £15.29 £22.60
45 year old male or female Standard adult and standard child £30.07 £49.52

£25,000 decreasing critical illness cover

Age/gender Cover Interest rate Non-smoker Smoker
25 year old male or female Standard adult and standard child 6% £8.63 £9.44
35 year old male or female Standard adult and standard child 6% £12.76 £17.63
45 year old male or female Standard adult and standard child 6% £21.90 £34.96

£50,000 level critical illness cover

Age/gender Cover Non-smoker Smoker
25 year old male or female Standard adult and standard child £14.31 £18.06
35 year old male or female Standard adult and standard child £26.06 £40.30
45 year old male or female Standard adult and standard child £54.74 £93.26

£50,000 decreasing critical illness cover

Age/gender Cover Interest rate Non-smoker Smoker
25 year old male or female Standard adult and standard child 6% £11.92 £14.04
35 year old male or female Standard adult and standard child 6% £20.35 £29.07
45 year old male or female Standard adult and standard child 6% £36.49 £64.29

Standard adult and standard child cover: LV= Flexible Protection Plan
Quoted on 06/04/2020

Let's work out which insurer is right for you. First, how old are you?
18-24
25-34
35-44
45+
It’s important to make an informed decision when buying critical illness cover – which is where Anorak can help. We scan all the major insurers to match you to the products most suitable for you, based on your unique needs. We give you peace of mind about who to go with (especially if your most suitable policy is from an insurer you’ve not used before).
Critical illness cover: Anorak's complete guide Best critical illness cover providers Critical illness cover policy comparison Children's critical illness cover: What it's for and how it works Glossary of critical illness cover terms
Is LV= a good insurance company?
LV= (Liverpool Victoria) is a mutual protection, savings and retirement provider with 1.28 million customers. In January 2020, LV= moved away from its friendly society status to become a company limited by guarantee. It is a reliable provider, but is only the right insurer for you if it offers a policy that’s suitable in your unique circumstances. An adviser will be able to help you work out which policy and insurer is best for you.
How many critical illnesses does LV= cover?
It depends which policy you buy. A standard adult policy covers 39 core illnesses and 2 additional illnesses; an upgraded adult policy covers 59 core illnesses and 48 additional illnesses.

True as of 6/01/20
Are critical illness plans worth it?
A critical illness plan is worth it if the financial consequences of a diagnosis could be difficult to cope with in your circumstances. A diagnosis can often cause financial struggles, especially if it means you need time off work. Critical illness cover provides a financial cushion while you recover from or adjust to your condition.