What does Anorak do?

We're a smart online adviser for life insurance, income protection and critical illness cover. Our online service helps you understand your financial liabilities and how best to protect yourself in case you die or become too ill to work. It's instant, unbiased and jargon-free.

We use technology to deliver expert advice online, guiding you through the process and recommending the right policies for you from the whole market of insurers (but we also have a team of human advisers available to help at any point, if you need it).

Why do I need advice?

Working out your future liabilities (and therefore what sort of cover you need) is tricky. Most people need help to do this accurately. Expert financial advice helps you understand what you need and why, then make an informed decision about the cover you buy.

To get your tailored advice at Anorak, all you need to do is answer a few questions about your life and finances. We use our unique technology to analyse your information and accurately calculate your family’s future financial needs. We then provide a tailored recommendation about the cover you need and the most suitable policies for you – instantly and online.

Can I talk to someone?

Yes. We’re an online service, but we also have a team of advisers available to help at any point, if you need it. Our advisers are life insurance, income protection and critical illness cover experts, here to help you get the right cover in place. To get in touch, you can:

  • Live chat – we're online 9.30am-6pm
  • Book a call – have a one-to-one at a time that works for you
  • Call 020 3514 6702 – again, our advisers are available 9.30am-6pm

Are you a price comparison site?

No – we’re a smart online adviser. We’re different to a price comparison website in a couple of ways:

  1. We use technology to work out your future financial liabilities, instantly and accurately. You tell us about you and your life; we tell you how much cover you need, for how long (and why).
  2. Like a price comparison site, we search the whole market of insurers to get you quotes – but unlike a price comparison site, we shortlist the policies that are genuinely suitable for you and your needs (rather than showing you a long list of everything out there, even if it's not suitable for you). This makes it easier for you to choose the right one.

Are you an insurer?

No – we’re not an insurer ourselves. We’re a smart online adviser for life insurance, income protection and critical illness cover. This means we provide unbiased advice about your financial liabilities and the cover you need, then scan the whole market of insurers to recommend the most suitable policies for you. We guide you through the process of getting covered, from beginning to end (we'll even take care of any back and forth with the insurer during the application process).

Are you tied to any insurers?

No – we’re completely independent. We’re not tied to any particular insurer. We operate on a whole-of-market basis, so we scan all the major insurers when searching for the most suitable policies for you, only showing you quotes for ones that are genuinely suitable for your needs and profile (if a policy’s not suitable for you, we won’t show it at all).

Are your quotes competitive?

Yes. We don’t add any margin to the price of a policy; we simply show you the price quoted by the insurer for your profile on that day. At Anorak, we recommend the policies most suitable for your needs and profile, not just the cheapest. This is to make sure the cover you buy is suitable and sufficient (but we will always make sure it’s affordable too).

How does Anorak make money?

The advice we give is completely free, but if you go on to buy a policy through Anorak, we get paid a commission by the insurer you go with. This commission is already included in the price of policy, so you won’t pay any extra for using our service.

Is Anorak regulated?

Yes – Anorak is authorised and regulated by the Financial Conduct Authority (FRN: 843798).

How does Anorak use my personal data and keep it safe?

Your data is yours to own. We take this very seriously, which is why we protect it using bank-grade security and will never share it with anyone unless you tell us to. Read more in our privacy policy.

Find out if you need life insurance or income protection. To get started, choose your age:
18-24
25-34
35-44
45+