About Aviva

Aviva is the country’s largest insurance company, with over 15 million customers in the UK, as well as 33 million more customers worldwide – making it something of a household name. As a composite insurer, Aviva offers lots of different insurance and savings products – life insurance being one of them. The company can trace its roots all the way back to 1696, though its focus has never changed: helping people prepare for whatever life throws at them.

Aviva life insurance policy features

If you buy life insurance through Aviva, your policy is likely to come with the following features:

Guaranteed premiums The amount you pay every month in life insurance premiums is guaranteed to stay the same for as long as you hold the policy.
Guaranteed insurability This means you’d have the opportunity to increase your life insurance cover after certain life changes. In an Aviva policy, this includes: getting married or entering a civil partnership; becoming a parent; getting a significant pay rise; and taking out a new mortgage or increasing your mortgage.
Payment delay This benefit means you’ll be able to delay the payment of your monthly premiums beyond your usual pay date – giving you a little extra flexibility if you need it.
Reinstatement If you accidentally miss a monthly insurance payment and your life insurance policy gets cancelled, you can reinstate it without having to apply again – as long as you do so within a set period of time. This is a good thing because it means you won’t have to go through medical underwriting again (which could lead to your policy being more expensive).
Terminal illness benefit If you fall terminally ill while you hold an Aviva life insurance policy – in other words, a doctor has said you have 12 months or less to live – you can claim the lump sum early, on diagnosis.
Waiver of premium Most life insurance policies come with this handy add-on that means you won't be required to pay your monthly premiums if you're off work for medical reasons. You usually need to be off for a certain amount of time before you can claim this benefit.

Aviva life insurance extra policy benefits

Aviva life insurance policies often come with a number of extra benefits, outlined below. These features are ‘non-contractual’, meaning they’re not related to the contractual conditions of your own policy, and are often provided by a third party. Everyone is eligible for them (though they’re usually only made available if you buy your Aviva policy through an adviser), but they could be subject to change in the future.

Carer support This service, provided by Workplace Options, offers specialist support for carers, with a range of resources and services available to help cope with the challenges faced. Only available with Aviva Life Insurance+.
Get active Access to a range of gym discounts to suit your needs. Available with all Aviva life insurance products.
Mental health counselling Also provided by Workplace Options, this service provides face-to-face or phone-based counselling for you and your family. Only available with Aviva Life Insurance+.
Second opinion by Best Doctors® This service entitles you to a second medical opinion from a specialist if you receive a diagnosis. The outcome of the consultation is summarised in a report that can be shared with your GP. Only available with Aviva Life Insurance+.
Bupa Anytime HealthLine A 24/7 telephone support service offering advice from a nurse on specific medical conditions or general health and wellbeing. Only available with Aviva Life Insurance+.
Estate administration by MyDigiExecutor A discounted, fixed-fee legal and probate service providing digital and phone-based help when registering a death. Available with Aviva Simple Life Insurance, Life Insurance+ and Whole of Life Insurance+.
Advanced funeral payments Funeral costs can be paid straight to the funeral director by Aviva if there’s a delay in receiving your life insurance payout due to probate. Available with Aviva Simple Life Insurance, Life Insurance+ and Whole of Life Insurance+.
Bereavement guide Support navigating the bereavement process, including guidance on the practicalities of registering a death and what to do next, and advice on relevant legal services.
Bereavement counselling Up to six face-to-face or phone-based counselling sessions for your family if you die. Available with Aviva Simple Life Insurance and Life Insurance+.

Aviva life insurance claim rate

In 2018, Aviva paid out 98.9% of life insurance claims. Of the claims not paid out, 0.5% were because the claim did not meet the policy definition; 0.48% were due to providing inaccurate information at the time of taking out the policy (misrepresentation); and 0.1% were because of other policy exclusions (i.e. dying from suicide within the first 12 months of taking out the policy).

Aviva life insurance prices

The following prices are based on:

  • Healthy 25-year old male or female
  • £150,000 of level life insurance cover
Term Aviva Life Insurance+ Aviva Simple Life Insurance
Non-smoker Smoker Non-smoker Smoker
10 years £5.50 £7.20 £5.50 £7.20
20 years £5.60 £7.60 £5.50 £7.60
30 years £6.20 £9.10 £6 £9.10
  • Healthy 25-year old male or female
  • £250,000 of level life insurance cover
Term Aviva Life Insurance+ Aviva Simple Life Insurance
Non-smoker Smoker Non-smoker Smoker
10 years £7.20 £10.10 £7 £10.10
20 years £7.30 £10.80 £7.20 £10.80
30 years £8.10 £12.90 £7.80 £12.90
  • Healthy 35-year old male or female
  • £150,000 of level life insurance cover
Term Aviva Life Insurance+ Aviva Simple Life Insurance
Non-smoker Smoker Non-smoker Smoker
10 years £7.20 £11.30 £6.90 £11.20
20 years £8.80 £13.50 £8.20 £13.40
30 years £11.20 £20.70 £10.40 £19.70
  • Healthy 35-year old male or female
  • £250,000 of level life insurance cover
Term Aviva Life Insurance+ Aviva Simple Life Insurance
Non-smoker Smoker Non-smoker Smoker
10 years £10 £16.70 £9.60 £16.70
20 years £12.90 £20.30 £11.50 £20.10
30 years £16.60 £31.90 £14.90 £29.80

Quoted on 14/02/2020

It’s important to make an informed decision when buying life insurance – which is where Anorak can help. We scan all the major insurers to match you to the products most suitable for you, based on your unique needs. We give you peace of mind about who to go with (especially if your most suitable policy is from an insurer you’ve not used before).

Good to know: Our recommendations are regulated, completely impartial – and free. And we also have a team of human advisers who can help over the phone, if you prefer.

This review is intended for informative purposes only and does not constitute advice.