Buying life insurance, income protection and critical illness cover can be complicated. No wonder it sits on people’s to-do lists. Anorak is a simple way to get cover sorted online – here to help you make informed decisions on how to protect your family financially.

When using our service, you get instant, tailored advice and help buying the right cover. And being independent means we work for you, not the insurer.


What you get with Anorak

Anorak exists to make it easy for people to protect their families financially. Most people don’t know much about life insurance, income protection and critical illness cover. They probably know they should have a plan in place in case they die or become too ill to work – but aren’t sure where to start. And even if they do, they find a process that’s complicated, time-consuming and full of jargon.

We're here to change this. We've built a simple, one-stop place to learn, compare and buy cover. Here's what you get when using Anorak:

Independent advice

We believe everyone should have easy access to expert financial advice – for free. It helps you understand your needs and make informed decisions about how to protect your family financially. Our advice is simple, jargon-free, independent, and available to all.

Whole-market quotes

We scan the whole market of insurers to find policies for you, then recommend the ones that are most suitable for your needs and profile. This makes it easier for you to choose the right insurer and the right policy for your circumstances.

Right cover for you

We focus on getting you the ‘right’ cover in place, recommending only as much as you need (no more, no less). We make sure the policy you buy is sufficient, suitable and affordable – and that you feel confident you and your family will be looked after if something unfortunate happens.


Types of cover we help you buy

Life insurance

Life insurance is an insurance policy that pays out a tax-free lump sum if you die. It’s designed to make sure your loved ones would be financially secure if you and your income were no longer here. Here's our complete guide to life insurance.

Income protection

Income protection is an insurance policy that pays out a monthly amount if you can’t work for any medical reason. With cover in place, you know you’ll always have money coming in each month – even if you’re signed off work. Here's our complete guide to income protection.

Critical illness cover

Critical illness cover is an insurance policy that pays out a tax-free lump sum if you’re diagnosed with one of the illnesses or conditions listed in your policy. It's designed to provide a financial cushion while you recover or adjust. Here's our complete guide to critical illness cover.

Want to know more about these different types of insurance? Head to our learn centre to find out all you need to know – including how they work, who needs them, how much they cost, what to do if you've got a health condition, and more.

Three steps to buying the right cover for you

1 – Have your cover needs calculated, properly

Answer a few quick questions about your life and finances to get instant, online advice about your needs. You can go with Anorak's recommendation or simply use it as a starting point.

2 – Get quotes and choose an insurer

Once we've worked out what you need, Anorak scans the whole market of insurers to find the most suitable policies for your profile. We then help you choose which one to go with, guiding you through the process online or over the phone.

3 – Apply whenever you're ready

You can apply for your chosen policy online. One of our advisers will call you to double-check the details before passing it to the insurer. You can also apply over the phone with an adviser if you prefer.